Legalities!

Text-to-video can create amazing results. It's helping our mid-sized business create video for our product, life is great. But wait!

Can you legally use the video?

As I see it, and I'm sure this is going to change, there's a couple of aspects to this.

1. If you tell the text-to-video to make something that looks just like McDonald's golden arches, McD lawyers might not be too happy. That's an easy one.
2. If you tell the text-to-video to make a fancy car and it creates something that sort of looks like a BMW, or maybe a BMW from a James Bond movie (yes, they were in James Bond), you might say "This doesn't look like a BMW, let alone one from James Bond". But...there might be some underlying pixels that are directly sourced from the James Bond BMW video. In which case, although not likely today, either BMW or the studio might get a little upset. You don't think the studios are going to try to protect that underlying training data that they own?

Some of the AI video tools do indemnify you as the user, to some degree. More to come.